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| Physics Wallah - Alakh Pandey |
The Pandemic turned out to be a trial for the rapid change and adaptation of technology in all the fields. Education is one of them where technology refreshed the entire experience of learning and made it easy, simple and interesting. The change in system and adaption is so fast, it seems in near future the students will no longer carry books instead they will have the option to learn from anywhere and anything.
The 101th Unicorn of India- Physics Wallah, is one of the leading EdTech startups started in pandemic which provides quality learning content at affordable cost and also free content over YouTube. It provides lectures and solutions of various courses for the students of class 6 to 12, JEE, NEET and also started with courses for Gov Jobs and Post graduation programs. It also offers live and scheduled lectures, doubt solving sessions and self evaluation tests. It has mentored millions of students and gained popularity over the internet with its quality and affordable contents.
The vision and focus of physics Wallah is- education for all regardless of their socio-economic status. Company is committed to provide affordable education to all needy students
Before June 2022, the main revenue source of Physics Wallah was YouTube. Keeping the demand and necessity of students it planned to expand and the startup went through series A funding on 7th June 2022 and received $100M dollar funding from Westbridge Capital and GSV Ventures which made it India's 101 Unicorn and its valuation reached $1.1 billion post- funding.
The reasons behind the faster growth of Physics Wallah are quality content at affordable cost and Alakh Pandey itself as a YouTube brand. Now the Physics Wallah has expanded to almost all the domains for helping the students to prepare for various exams in the market. It has more than 20 You-tube channels dedicated for different preparation.
It has also started its physical coaching centres in Kota, Rajasthan. In future it is planning to open more offline centres along with enhancing online platform experience. The factors behind the Growth and popularity of Physics wallah may become a serious problem in near future for the company. From The perspective of business, as it has reduced the prices of courses to survive and better perform in the coaching industry with quality teachers, but due to this other education coaching centres are also lowering their course prices to beat the competition. Poaching of the good teachers is one of the major problems as the giants like Byjus and unacademy also have funding. They may play poaching games with attractive packages. And the last factor is Alakh Pandey itself, as he is the face of Physics Wallah, what if Alakh Pandey is not available, then who is going to brand this?
